VLT and MSA create joint venture to deliver digital solutions and experiences to Cambodia’s leading businesses and brands
PHNOM PENH, 17 July 2017 – VLT, one of Southeast Asia’s leading independent digital agencies, has entered into a joint venture with MSA, one of Cambodia’s largest media agencies. The partnership will result in VLT and MSA combining forces to create an integrated digital, media, social, content and marketing services team that will be able to successfully deliver digital-led experiences and solutions for Cambodia’s rapidly-growing businesses and brands.
The partnership will see VLT, winner of 25 Southeast Asia and Malaysia digital, creative and direct marketing “Agency of the Year” awards, bring a team of its digital strategy, design and content specialists to Phnom Penh, to serve both MSA’s existing clients and explore new opportunities afforded by their new integrated offering.
This partnership also fortifies MSA’s fully integrated expertise in advertising and marketing services, in line with its regeneration exercise to mark its 16 years of success in the market.
MSA has built trust and long-standing relationship with many established brands such as Yeo’s, AIA, EVA Air, Smart, Rohto-Mentholatum, Wrigley’s, Sanofi, Revlon, and many more. This new partnership is set to deliver further growth and confidence in the client-agency relationships.
The VLT and MSA partnership aims to capture opportunities and growth in Cambodia’s digital advertising, media and services market, whilst also bringing much-needed innovation and digital experiences to Cambodians as a whole.
“We are thrilled to have our first presence in Indochina created with MSA in Phnom Penh. Cambodia is a young growth market in the center of an ecosystem hungry for digital content and services, and we are proud to be able to share our experience growing some of the world’s best brands with our new partners there.” said Adrian Lim, CEO of VLT.
“We are particularly excited about sharing all we know and love with our Cambodian friends, and to that end we will be starting up with a series of digital discovery days in July.”, he added.
“I’d like to say, what no one has dared to say. Digital is mainstream”, says Phirun Kao, CEO of MSA. “Digital is at the core of every advertising, every communication we do for our clients. People consume content seamlessly across all mediums, and that should also be how we think”, he adds.
In 2016, Kantar TNS identified Cambodia as highest-ranked for receptiveness to social media advertising, branded content, and interactions via Facebook.
To this, Phirun Kao says, “This partnership targets the progressive growth in Cambodia’s digital advertising, also the effectiveness of reaching out to the population on behalf of businesses and brands”.
“We will bring adult advice to the digital table”, he emphasises.
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VLT is more than a digital agency. We create experiences that make people’s lives better, on behalf of brands.
We do this by integrating strategy, creative, technology and content capabilities, with an interdisciplinary team of over 70 thinkers, creators and makers.
Our work impacts world-class brands including Astro, BMW, DBS, Munchy’s and Sime Darby. But just as importantly, we build and design meaningful digital products, and launch new ventures, through our work with local startups.
In the last 4 years, VLT has been recognised 25 times over as “Agency of the Year”, including being named Campaign Asia’s Southeast Asia Independent Agency of the Year and Malaysia Digital Agency of the Year in 2013-2016.
MSA serves local and global brands for 16 years and building trust amongst all Clients including EVA Air, AIA, Yeo’s, Sanofi, Rohto, Wregley, Revlon, Silk Air, Smart, Honda, all more than 50 brands. Our full services benefit our Clients with cost efficiency, timing, while quality is not compromised.