GMO TECH Forms Business Partnership with VLT as one of the companies to Foster O2O Services: Strengthening O2O Business Overseas Centering on Southeast Asia

Tokyo – June 26, 2018 – GMO TECH, Inc. announced today that, as of June 26, 2018, it started sales of its O2O*1 services in Malaysia and other Southeast Asian countries. GMO TECH, one of the leading Internet marketing companies in Japan, has formed a business partnership with five Malaysian IT/Ad companies that engage in Internet advertising and mobile marketing businesses to expand its O2O business overseas, particularly in Southeast Asia.

*1 O2O stands for “Online to Offline” that refers to promoting store business via sending online users physically to stores

“This partnership allows us to leverage on GMO’s technology to be able to serve the retail and hospitality business in the markets we’re in. The technology allows us to deploy quickly and effectively so we can focus on the content and user engagement. We’re looking forward to working with GMO towards more technologies and markets in the future” – Adrian Lim, CEO,VLT Kuala Lumpur)

Fostering O2O Business Overseas & Expansion into Malaysian Market

GMO TECH has supported more than 4,300 stores and facilities across Japan with their marketing and customer acquisitions through its broad range of services as GMO AppCapsule, which enables clients to create their original O2O apps. Pondering smartphones have been increasingly spreading in the world and O2O marketing measures via apps are highly demanded, GMO TECH has advanced its global business development. It has its axis on O2O services in Southeast Asia where penetration of smartphones has rapidly grown.

Malaysia stays high in ratio of smartphone penetration in Southeast Asia, reaching 75.9% (7.2% increase from 2016) in 2017*2. Another survey states that 89.4% of all Internet users access to the Internet via smartphones*3. Furthermore, companies increasingly engage in mobile O2O marketing via apps, following openings of large-scale shopping malls and restaurants operated by Japanese companies in Malaysia.

Based on such potential needs in the region, GMO TECH has set about its business tie-ups with the five Malaysian IT/Ad companies to step into sales of its O2O services to help clients, including owners of retail stores, F&B stores, other facilities, with promoting their stores and customer acquisitions in Malaysia and surrounding countries.

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